Welcome to Layla Hinchen
Advanced Permanent Makeup & Training Academy.
Permanent Makeup & Skincare in Upminster, Essex
Advanced Permanent Makeup, Located in Upminster, Essex.
This is what Layla does best….

Treatments
Visit our Clinic in Upminster Essex for a range of Permanent Makeup, Skincare and Aesthetics Treatments.

Training
We offer a variety of training courses & Mentorships specialising in Permanent Makeup and Business.

The PMU Circle
Advance your education and grow your business with the largest collabortation of Industry Experts.
About Layla
Multi award winning PMU Artist & Trainer
Layla is a visionary industry leader with over 20 years of industry experience.
As a highly acclaimed award-winning Permanent Makeup artist, esteemed educator, and the creative force behind the celebrated PMU Circle platform, Layla is dedicated to excellence in every aspect of the industry.
Her relentless passion for empowering others to thrive has led her to establish successful clinics, mentor apprentices, build a team, launch accredited and OFQUAL regulated training academies, operate a successful supplies store, and create a cutting-edge online platform.
Driven by her passion for raising industry standards and her commitment to lifelong learning, Layla is proud to have trained with numerous leading artists around the world and relishes every opportunity to impart her expertise to other professionals.
Layla Hinchen x

Client Testimonials
🖤💛 CLIENT TESTIMONIAL 💛🖤
Such a lovely review thank you Helen, im so happy that you love them 🫶
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#clienttestimonial #testimonial #review #browartist #newbrows #browtransformation #browqueen #hairstrokes #pmuartist #pmubrows #spmu #spmubrows #spmuartist #permanentmakeup #semipermanentmakeup #browsessex #essexbrows #permanentmakeupessex #beautyessex #essexbeauty #microbladingessex #upminster #hornchurch #romford #permanentmakeuplondon #londonpermanentmakeup

🖤💛 Feedback like this though 💛🖤
#loveyourwork #testimonial #clientreview #permanentmakeupartist #browartist #browqueen #essexpermanentmakeup #londonpermanentmakeup #permanentmakeupbrows #permanentmakeuplondon #upminster #hornchurch #romford #browsinessex

She is such a gem to work with 🔥 absolute rockstar!
Sarah takes on board everything we discuss, implements quickly and nails it 🙌🏻 and that my friend, is how you progress in Business.
If you are ever thinking about training in Permanent Jewellery I can highly recommend Sarah she is incredible! Check her page out: @bonded_weldedjewellery @hausofbrows_bysarah
#beautybusiness #pmubusinesstips #pmubusiness #pmuartist #pmuartists #spmua #spmuartist #spmuartists #spmutraining #pmutraining #permanentjewellery #testimonial #review

💜 Thank you Terri 💜
If you are ever on the fence about having a treatment, you are more than welcome to pop in and see me for a free consultation. Its a very informal chat to find out more and ask your questions 🫶
#review #testimonial #permanentmakeupessex #permanentmakeuplondon #eyebrowtattoo #browgoals

💜 thank you Sharon for your kind words.
😍 isnt it amazing when you get to do a job that you absolutely love AND one that also makes others feel good!
I have the BEST CLIENTS 😍
#pmuessex #permanentmakeupeyebrows #permanentmakeupessex #permanentmakeuplondon #eyebrowtattoo #browgoals #testimonial #browqueen

One of my fave things to do 🫶 it was an absolute pleasure to be able to help xx
#areolatattooing #areolatattoo #3dareolatattoo #breastcancerawareness #breastcancersurvivor #nippletattooartist #review #testimonial

🫶🫶🫶
What a lovely review thank you 😍
#review #testimonial #permanentmakeupartist #permanentmakeuptraining #permanentmakeupessex #essexpermanentmakeup #hornchurch #upminster #browsinessex

💜 Thank you Gill for a lovely review 💜
If the pain aspect is what puts you off having your brows done, let me reassure you that they really dont need to be painful!
Hand on heart, id say at least 70% of my brow clients fall asleep during the treatment. I work super light in the skin in a gentle layering technique. No bleeding or any of those horror stories here thank you 🙌🏻
Do your research ... always!
#permanentmakeupessex #eyebrowtattoo #permanenteyebrows #permanentmakeuplondon #hornchurch #essex #testimonial #review

Reviews like this 🫶😍 its not just makeup ....
thank you Barbara and it was an absolute pleasure to do your brows x
#permanentmakeup #review #testimonial #pmuessex #browqueen

Thank you Gill for the lovely feedback 🫶
#review #testimonial #pmuartist #permanentmakeupessex

Thank you Donna for the lovely review 😍
#review #testimonial #eyebrowsessex #permanentmakeupessex #browgoals

🫶 Thank you Kelly for your lovely feedback
#review #testimonial #pmuessex #permanentmakeupessex #permanentmakeuplondon

Get in touch
Contact Layla
Leave us a message and a member of our team will be in contact as soon as possible. We look forward to hearing from you!
Our latest work
The Latest from the Gram
The most underrated skin treatment there ever was 😇
Microneedling works beneath the surface to transform your skin from the inside out.
✨ Stimulates collagen + elastin production
✨ Smooths fine lines + wrinkles
✨ Fades acne scars + pigmentation
✨ Minimizes pores for refined texture
✨ Boosts product absorption for that glow
It’s subtle, powerful, and oh-so effective — the kind of treatment your future skin will thank you for 💫
#Microneedling #SkinTreatment #GlowFromWithin #CollagenBoost #SkincareThatWorks #essexskinclinic #essexskintreatments

Oh the power of eyebrows 😍
what a pleasure it was tattooing these brows for this beautiful lady. Cant wait to see these healed.
Now booking for January onwards, the 2026 diary is officially open 🥰
#eyebrowtatto #pmubrows #pmuartist #browartist #alopeica #upminster #essex

Before. After. Healed.
Trust the process 🙌🏻
#powderbrows #browartist #pmubrows #permanentmakeupessex #upminster #hornchurch #romford

😎 18 month colour boost.
This is how I like to see my pigments return.
No funky colours.
Nice even fade out.
And this is exactly why I no longer jump on trends or pigment bandwagons. Why im reluctant to trial new lines.
Because you never really know your pigments until you have used them for years.
I watch artists jump from pigment line to pigment line, always chasing something that does not exist.
The truth is, there is no perfect line.
But, when you educate yourself, take the time to really learn your pigments, and find a line that suits your techniques, you will find the results your searching for.
Stop buying what the latest pmu "celeb" is using or promoting. Truth is, many of them dont even use what they promote 🫤 Dont get sucked in!
Pay attention to your heals.
Pay attention to your results that come back years later.
Find what works for YOU. And stick with it 💪🏻
Long term results are more important to me than those straight afters.
Think about your clients - not iust your socials!
Let`s keep it real ✌🏻
#pmuartists #pmutraining #pmutrainer #pmupigments

Wow. Queens Night 2025 - the first of many 🎉🏆
What an incredible weekend with the most amazing people - it might take me a few weeks to recover but it was worth every single minute that went into it 🙌🏻
I think its safe to say, we pulled it off @clinita_uk 🔥
A big shout out to everyone that made it possible - we are grateful to each and every one of you.
A special thank you to @palmerd4 who has worked tirelessly behind the scenes with me for months, @jenniferpurdiebeautifulbrows you gem. Thank you so much for all your help there this weekend and not forgetting Darren. Matthew & Terry - what would we have done without these boys and the heavy lifting!
A MASSIVE THANK YOU to our Main Sponsors - @alex.pmu.academy @killerbeautypmu @mm_tattoo_removal @inkillusions1 @clinita_official
Our incredible judges, demonstrators, speakers and vendors. You all made it the success that it was 🫶
And of course, all of the incredible Artists that believed in themselves, pushed themselves out of their comfort zones, competed live, attended the masterclass and celebrated the evening away with us. you should ALL be so proud.
CONGRATULATIONS to our Winners who have earned their place to represent the UK & IRELAND in The World Final, Italy this month 🔥
Until next year ....
