Welcome to Layla Hinchen
Advanced Permanent Makeup & Training Academy.
Permanent Makeup & Skincare in Upminster, Essex
Advanced Permanent Makeup, Located in Upminster, Essex.
This is what Layla does best….
Treatments
Visit our Clinic in Upminster Essex for a range of Permanent Makeup, Skincare and Aesthetics Treatments.
Training
We offer a variety of training courses & Mentorships specialising in Permanent Makeup and Business.
The PMU Circle
Advance your education and grow your business with the largest collabortation of Industry Experts.
About Layla
Multi award winning PMU Artist & Trainer
Layla is a visionary industry leader with over 20 years of industry experience.
As a highly acclaimed award-winning Permanent Makeup artist, esteemed educator, and the creative force behind the celebrated PMU Circle platform, Layla is dedicated to excellence in every aspect of the industry.
Her relentless passion for empowering others to thrive has led her to establish successful clinics, mentor apprentices, build a team, launch accredited and OFQUAL regulated training academies, operate a successful supplies store, and create a cutting-edge online platform.
Driven by her passion for raising industry standards and her commitment to lifelong learning, Layla is proud to have trained with numerous leading artists around the world and relishes every opportunity to impart her expertise to other professionals.
Layla Hinchen x
Client Testimonials
🖤💛 CLIENT TESTIMONIAL 💛🖤
Such a lovely review thank you Helen, im so happy that you love them 🫶
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#clienttestimonial #testimonial #review #browartist #newbrows #browtransformation #browqueen #hairstrokes #pmuartist #pmubrows #spmu #spmubrows #spmuartist #permanentmakeup #semipermanentmakeup #browsessex #essexbrows #permanentmakeupessex #beautyessex #essexbeauty #microbladingessex #upminster #hornchurch #romford #permanentmakeuplondon #londonpermanentmakeup
🖤💛 Feedback like this though 💛🖤
#loveyourwork #testimonial #clientreview #permanentmakeupartist #browartist #browqueen #essexpermanentmakeup #londonpermanentmakeup #permanentmakeupbrows #permanentmakeuplondon #upminster #hornchurch #romford #browsinessex
She is such a gem to work with 🔥 absolute rockstar!
Sarah takes on board everything we discuss, implements quickly and nails it 🙌🏻 and that my friend, is how you progress in Business.
If you are ever thinking about training in Permanent Jewellery I can highly recommend Sarah she is incredible! Check her page out: @bonded_weldedjewellery @hausofbrows_bysarah
#beautybusiness #pmubusinesstips #pmubusiness #pmuartist #pmuartists #spmua #spmuartist #spmuartists #spmutraining #pmutraining #permanentjewellery #testimonial #review
💜 Thank you Terri 💜
If you are ever on the fence about having a treatment, you are more than welcome to pop in and see me for a free consultation. Its a very informal chat to find out more and ask your questions 🫶
#review #testimonial #permanentmakeupessex #permanentmakeuplondon #eyebrowtattoo #browgoals
💜 thank you Sharon for your kind words.
😍 isnt it amazing when you get to do a job that you absolutely love AND one that also makes others feel good!
I have the BEST CLIENTS 😍
#pmuessex #permanentmakeupeyebrows #permanentmakeupessex #permanentmakeuplondon #eyebrowtattoo #browgoals #testimonial #browqueen
One of my fave things to do 🫶 it was an absolute pleasure to be able to help xx
#areolatattooing #areolatattoo #3dareolatattoo #breastcancerawareness #breastcancersurvivor #nippletattooartist #review #testimonial
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What a lovely review thank you 😍
#review #testimonial #permanentmakeupartist #permanentmakeuptraining #permanentmakeupessex #essexpermanentmakeup #hornchurch #upminster #browsinessex
💜 Thank you Gill for a lovely review 💜
If the pain aspect is what puts you off having your brows done, let me reassure you that they really dont need to be painful!
Hand on heart, id say at least 70% of my brow clients fall asleep during the treatment. I work super light in the skin in a gentle layering technique. No bleeding or any of those horror stories here thank you 🙌🏻
Do your research ... always!
#permanentmakeupessex #eyebrowtattoo #permanenteyebrows #permanentmakeuplondon #hornchurch #essex #testimonial #review
Reviews like this 🫶😍 its not just makeup ....
thank you Barbara and it was an absolute pleasure to do your brows x
#permanentmakeup #review #testimonial #pmuessex #browqueen
Thank you Donna for the lovely review 😍
#review #testimonial #eyebrowsessex #permanentmakeupessex #browgoals
🫶 Thank you Kelly for your lovely feedback
#review #testimonial #pmuessex #permanentmakeupessex #permanentmakeuplondon
Get in touch
Contact Layla
Leave us a message and a member of our team will be in contact as soon as possible. We look forward to hearing from you!
Our latest work
The Latest from the Gram
Are you ready to start teaching PMU?
Not sure where to start? Or how you will ever find the time?
Say hello to The Teacher`s Blueprint 😍
Im giving you access to my whole training academy including all manuals, resources and back office in a fully editable form.
A step by step guide to setting up and launching your own academy.
A blueprint that generated over 6x figures alone year after year.
BUT if it`s going to work for you, you will need to be passionate and dedicated to PMU and teaching 🫶
Want to find out more?
DM me or Comment Teachers Blueprint and let`s get this show on the road 🔥
#pmutraining #pmutrainer #permanentmakeuptraining #permanentmakeupartist #pmuartist #permanentmakeuptrainingacademy
My debut on BBC breakfast yesterday 🙃 it`s nice to see PMU & the need for more regulation finally getting a little attention.
‼️ This is a tattoo on your face. It`s not semi permanent. Its permanent.
Yes it will fade, but completely disappear? If anyone promises you that, run a mile.
🙏🏻 PLEASE do your research. PLEASE do NOT price shop a permanent tattoo on your face. Whilst it`s an incredible treatment when done correctly, it can be a disaster when not done correctly.
Removal is possible, but it`s not a magic wand. It`s a long & costly journey. Again, with no guarantees.
Talking of removals, meet Jen, one of my removal clients. (Swipe for jens lips, healed post treatment, then after removal that we done using @liftinkremoval)
Jen was a model on a beginner training course. A course that should be supervised at ALL TIMES. How does any trainer allow this to happen under their supervision?
I will tell you how. A trainer that doesn`t really give a sh*t about their students or models because all they see is money of they lack experience themselves. These short, overfilled, under regulated courses need to stop.
Insurances & organisations need to stop accrediting this kind of crap that is slowly killing an incredible service and ruining peoples faces.
Sorry rant over 🤣 my two pennies worth:
‼️ CLIENTS: do your research. Save up if you cant afford someone you want yet. Invest in a good Artist. Check reviews. Look at healed results. Look at training experience. Look at licences. Look at hygiene.
‼️ ARTISTS: care about what you are doing. Take responsibility. Invest in GOOD training. Continue investing in training, one course will never be enough. Take pride in doing it the right way. Practise every day. Again, please dont price shop on your education, you will waste so much in the process.
‼️ TRAINERS: Let`s make longer courses, apprenticeships & mentorships the standard 🙏🏻 Let`s not teach for money. Teach for passion. Teach because you genuinely want to contribute in creating incredible Artists. Dont overfill your classes. Give your students the attention they need. Dont teach without enough experience behind you.
Please. Thankyou 🫶
PMU ARTISTS ... are you ready for something FRESH, NEW & EXCITING?
Think conference, competition & awards BUT REAL. RAW. HONEST. EDUCATIONAL & HANDS ON.
The QUEENS`s NIGHT is coming to the UK for the very first time, and I am honoured to be hosting this alongside the incredible @clinita_uk 🔥
Make sure you are following @thequeensnight_uk_ireland to stay up to date.
📆 5th & 6th September 2025
✔️Day 1: MASTERCLASS
Get hands on & interactive with 3x of the most sought after trainers in PMU. Watch, listen, implement, receive feedback & guidance.
This will NOT be a traditional conference staring at a stage. Youl need your machines, a good piece of latex and a ready to learn YOU 🔥
✔️DAY 2
- LIVE COMPETITION: It`s time to say goodbye to choosing your best photo`s, risk of editing & unfair submissions or judging criteria. Let`s bring back the meaning to winning an award 🏆
Let`s tattoo together, LIVE, on a REAL PERSON. Let`s see those daily challenges we get in clinic every day. You dont need the perfect canvas to be a good Artist. Dont think insta worthy snaps - they are so last year 🤣
Judging will be live, with a scoring system that takes all of the real life struggles into consideration, judged by multiple judges per category, from Judges that have years & years of experience behind them. Scores will be open & transparent post competition.
✔️ DAY 2:
Business BRUNCH & Demo Zone
Not competing? No sweat. We have another incredible day lined up for you, starting with our Business Brunch.
Learn from key speakers on how to grow your business, your mindset and most importantly, yourSELF.
Then head on into the Demo Zone to watch your favourite Artists in Action. Ask them questions, watch and most importantly LEARN 🔥
🎉 Finally, join us for the Awards & a spot of Dinner.
Results will be counted up and our competing Artists will be recognised 🫶 Let your hair down, relax & network. (And party if thats your kinda thing 🙃)
It`s going to be EPIC.
Early bird tickets coming soon 😍 I will see you there xx
#pmuartist #smpartist #pmucongress #pmuconference #spmuartist #pmutraining #pmutrainer
Eyebrow Transformation 😍
Looking forward to seeing these beauties soften & healed!
#browlife #browtransformation #browqueen #permanentbrows #permanentmakeupessex
Wow, 4 years ago today, I took a leap and transformed this space into what became our beautiful clinic and training academy. I poured my heart (and a small fortune) into refurbishing it, it was perfect.
Just as we were up & running, BAM - COVID hit and forced us to shut down whilst still needing to cover overheads.
Do I regret it? Absolutely not.
That experience pushed me to grow in ways I never imagined and I was lucky enough to have an incredible team around me where we came through stronger than ever.
It taught me invaluable lessons—how to adapt, think creatively, and seize new opportunities.
In fact, that year turned out to be one of our most successful ever in business.
Here’s what I learned: when business gets tough, you have two choices:
1️⃣ Give up, feel defeated, and stay stuck.
Or
2️⃣ Push forward. Use your knowledge and skills to diverisfy, and come back stronger than ever.
It really comes down to mindset.
Do you have a fixed mindset or a growth mindset?
Are you even aware of this?
As an entrepreneur, a growth mindset is non-negotiable. Without it, you’ll limit yourself and miss the opportunities right in front of you.
Pay attention, keep an open mind, take risks, and most importantly - believe in yourself.
You’re capable of so much more than you realise 🫶
If you are a PMU Circle member, youl see that we focus a-lot on mindset aswel as technique & theory, because, well, you can be the best artist in the world, but without the right mindset, you may never reach your potential.
Ps dont forget we have an incredible coaching call tonight with @businessmamauk on ... guess what ..... MINDSET 🔥
Let`s start 2025 off STRONG 💪🏻
See you on there xx
