Welcome to Layla Hinchen

Advanced Permanent Makeup & Training Academy.Β 

Permanent Makeup & Skincare in Upminster, Essex

Advanced Permanent Makeup, Located in Upminster, Essex.

This is what Layla does best….

Treatments

Visit our Clinic in Upminster Essex for a range of Permanent Makeup, Skincare and Aesthetics Treatments.

Training

We offer a variety of training courses & Mentorships specialising in Permanent Makeup and Business.Β 

The PMU Circle

Advance your education and grow your business with the largest collabortation of Industry Experts.

About Layla

Multi award winning PMU Artist & Trainer

Layla is a visionary industry leader with over 20 years of industry experience.

As a highly acclaimed award-winning Permanent Makeup artist, esteemed educator, and the creative force behind the celebrated PMU Circle platform, Layla is dedicated to excellence in every aspect of the industry.

Her relentless passion for empowering others to thrive has led her to establish successful clinics, mentor apprentices, build a team, launch accredited and OFQUAL regulated training academies, operate a successful supplies store, and create a cutting-edge online platform.

Driven by her passion for raising industry standards and her commitment to lifelong learning, Layla is proud to have trained with numerous leading artists around the world and relishes every opportunity to impart her expertise to other professionals.

Layla Hinchen x
Client Testimonials
πŸ–€πŸ’› CLIENT TESTIMONIAL πŸ’›πŸ–€

Such a lovely review thank you Helen, im so happy that you love them 🫢 

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#clienttestimonial #testimonial #review #browartist #newbrows #browtransformation #browqueen #hairstrokes #pmuartist #pmubrows #spmu #spmubrows #spmuartist #permanentmakeup #semipermanentmakeup #browsessex #essexbrows #permanentmakeupessex #beautyessex #essexbeauty #microbladingessex #upminster #hornchurch #romford #permanentmakeuplondon #londonpermanentmakeup
6 1
πŸ–€πŸ’› Feedback like this though πŸ’›πŸ–€

#loveyourwork #testimonial #clientreview #permanentmakeupartist #browartist #browqueen #essexpermanentmakeup #londonpermanentmakeup #permanentmakeupbrows #permanentmakeuplondon #upminster #hornchurch #romford #browsinessex
10 1
She is such a gem to work with πŸ”₯ absolute rockstar! 

Sarah takes on board everything we discuss, implements quickly and nails it πŸ™ŒπŸ» and that my friend, is how you progress in Business.

If you are ever thinking about training in Permanent Jewellery I can highly recommend Sarah she is incredible! Check her page out: @bonded_weldedjewellery @hausofbrows_bysarah 

#beautybusiness #pmubusinesstips #pmubusiness #pmuartist #pmuartists #spmua #spmuartist #spmuartists #spmutraining #pmutraining #permanentjewellery #testimonial #review
8 6
πŸ’œ Thank you Terri πŸ’œ

If you are ever on the fence about having a treatment, you are more than welcome to pop in and see me for a free consultation. Its a very informal chat to find out more and ask your questions 🫢 

#review #testimonial #permanentmakeupessex #permanentmakeuplondon #eyebrowtattoo #browgoals
12 0
πŸ’œ thank you Sharon for your kind words.

😍 isnt it amazing when you get to do a job that you absolutely love AND one that also makes others feel good!

I have the BEST CLIENTS 😍

#pmuessex #permanentmakeupeyebrows #permanentmakeupessex #permanentmakeuplondon #eyebrowtattoo #browgoals #testimonial #browqueen
9 0
One of my fave things to do 🫢 it was an absolute pleasure to be able to help xx

#areolatattooing #areolatattoo #3dareolatattoo #breastcancerawareness #breastcancersurvivor #nippletattooartist #review #testimonial
18 0
🫢🫢🫢

What a lovely review thank you 😍 

#review #testimonial #permanentmakeupartist #permanentmakeuptraining #permanentmakeupessex #essexpermanentmakeup #hornchurch #upminster #browsinessex
8 0
πŸ’œ Thank you Gill for a lovely review πŸ’œ

If the pain aspect is what puts you off having your brows done, let me reassure you that they really dont need to be painful! 

Hand on heart, id say at least 70% of my brow clients fall asleep during the treatment. I work super light in the skin in a gentle layering technique. No bleeding or any of those horror stories here thank you πŸ™ŒπŸ» 

Do your research ... always!

#permanentmakeupessex #eyebrowtattoo #permanenteyebrows #permanentmakeuplondon #hornchurch #essex #testimonial #review
8 0
Reviews like this 🫢😍 its not just makeup ....

thank you Barbara and it was an absolute pleasure to do your brows x

#permanentmakeup #review #testimonial #pmuessex #browqueen
8 0
Thank you Gill for the lovely feedback 🫢

#review #testimonial #pmuartist #permanentmakeupessex
12 0
Thank you Donna for the lovely review 😍

#review #testimonial #eyebrowsessex #permanentmakeupessex #browgoals
13 0
🫢 Thank you Kelly for your lovely feedback

#review #testimonial #pmuessex #permanentmakeupessex #permanentmakeuplondon
13 0
Get in touch

Contact Layla

Leave us a message and a member of our team will be in contact as soon as possible. We look forward to hearing from you!

Our latest work

The Latest from the Gram

πŸ’‹ MODEL CALL πŸ’‹

I need a model for myself on Thursday 5th Feb at 11am 

This will be for a demonstration.

Requirements:
1. Not pregnant or breast feeding
2. Between 18 - 45
3. Be happy to be filmed
4. No previous permanent makeup to the lips

Massively reduced cost.

Please DM me a photo of your lips in natural light and ill get right back to you πŸ™πŸ»

#upminster #hornchurch #liptattoo
Now a part of every PMU treatment here 😎

For over a year, I’ve been trialling a deeper approach to permanent makeup & skincare, one that looks beyond the surface of the skin.

Because PMU isn’t a quick fix.
It sits in your skin for many years.

Working on compromised or inflamed skin can affect healing, pigment retention, and long-term results β€” no matter how good the technique.

That’s why I have now made this a standard part of every treatment here, supporting skin health before and after treatment, not just on the day.

This isn’t about adding complexity - it’s about respecting the skin.

Because when the skin is healthy,
PMU heals better.
Results last longer.
And confidence feels effortless.

This makes for a happy client + a happy me 🫢

See you in the clinic x

#permanentmakeupartist
What a year ... let's go 2026

Happy New Year people 😎
Let's talk LIPS πŸ’‹

Quite possibly the only area of the face (along with a lash line) where you will never really need to consider removal or lightening years down the line.

When done well, and with good pigments, lips will fade out beautifully over the years - one of the reasons i love them πŸ₯°

BUT ... if you want that beautiful fade, you need to open your mind to darker colours and then ... trust the process πŸ™πŸ»

With a darker colour, but low saturation, you can still achieve a nice soft finish. They wont stay this bold i promise πŸ˜€

Starting with a light pink or nude, that needs a high saturation to be visible, we pack a lot of white into the skin. (Think the lighter the colour = generally the more white it contains)

Over time - this leaves an undesirable finish to say the least.

So, when I advise you to go darker, i'm not only allowing for the fade in a week's time ... i'm also choosing better colours for you long term 🫢

#liptattooessex #permanentmakeupessex #permanentmakeuplondon